Advertising
A collection of advertising and campaign projects that combine strategic thinking, visual communication, and creative storytelling to deliver impactful messages across print and digital media.
This teaser advertisement is designed to capture attention and build curiosity before the official launch. By revealing only selected visual elements and minimal information, the campaign encourages the audience to anticipate what comes next.
A promotional poster series created for three different festivals, maintaining a consistent campaign slogan across all designs while adapting the visual identity to reflect the unique characteristics of each celebration.
Sexual Harassment Awareness Campaign
This awareness campaign aims to educate the public about sexual harassment and encourage a safer, more respectful environment. Through impactful visual communication, the campaign promotes awareness, respect, and the importance of speaking up against inappropriate behaviour.
Campaign Objective
The campaign encourages individuals to recognize different forms of sexual harassment, respect personal boundaries, and create a safe environment for everyone.
Design Concept
The visual identity combines bold typography, meaningful illustrations, and a vibrant colour palette to communicate the message in a clear and engaging way across different media.
Color Palette
The campaign uses a bold combination of red, black, and white to communicate urgency, strength, and clarity. Red symbolizes warning and awareness, black represents seriousness and determination, while white conveys honesty, hope, and respect.
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Campaign Applications
