ANYAMAN COFFEE
ANYAMAN Coffee is a coffee packaging project that blends Malaysian woven heritage with contemporary packaging design. The concept celebrates traditional craftsmanship while presenting a clean and modern brand identity for today's coffee lovers.
Packaging Design
The packaging adopts a flip-top opening mechanism, inspired by the familiar cigarette box structure. This design offers a simple and convenient unboxing experience while protecting the coffee sachets inside. Its compact form also makes the package easy to carry, store, and display.
Coffee Sachet
The individual coffee sachets are designed to complement the outer packaging with a clean and cohesive visual identity. Featuring the signature woven pattern and brand colors, each sachet maintains a premium appearance while ensuring convenience for daily use.
Display Booth
Inspired by a street coffee kiosk, the display booth recreates the warm and welcoming atmosphere of a small roadside coffee stand. It provides an engaging retail experience while reinforcing the brand's identity through woven-inspired graphics and natural materials.
Pattern Inspiration
The surface graphics are inspired by traditional Malaysian anyaman (woven) patterns. These geometric motifs symbolize craftsmanship, cultural heritage, and unity, while creating a unique visual identity that distinguishes the brand from conventional coffee packaging.